Whether you’re creating your own website or are assisting a client, there are several things to keep in mind when designing your site. Some of these are: Responsiveness, Usability, and Color schemes.
Color schemes
Creating a color scheme for your website is a great way to set the tone for your website. It can also influence how visitors interact with your site. The right color scheme can boost your traffic by as much as 80%.
It is important to choose colors that are appropriate for the content on your site. You also want to make sure that your color scheme doesn’t clash with the rest of your design.
For instance, if you are going for a modern design, a cool gray would be best. You can also use negative space to create a separation between two colors that are exactly opposite in tone.
Usability
Whether you are creating a new website or improving an existing one, ensuring its usability will help you to increase conversions and revenue. To achieve good usability, you need to create a user experience that will be easy for your visitors.
The best way to do this is by conducting a usability audit. The process includes using metrics, tests, and usability questionnaires to determine the quality of your website’s user experience. Using the information gathered from the test will help you to make adjustments to your website’s design.
The first step in conducting a usability audit is to find out how many visitors are using your site. You can do this by measuring churn rates, satisfaction scores, and eye-tracking patterns.
Responsiveness
Using responsive web design, you can create a mobile friendly website which is compatible with desktops, tablets, and smartphones. It’s also more cost-effective than developing separate versions of your website for different devices. In addition, it’s more user-friendly, and can increase your sales.
Responsive website design is a must for any business. This strategy can help your website rank better in search engine results pages. Having a well-designed website can also increase your organic traffic.
Responsive web design is about using flexible layouts and graphics to adapt to any device. It also uses media queries to allow your website to change its display in a way that’s optimal for each device.
Visual brand
Whether you are a brand new business owner or an old timer looking to revitalize your brand image, visual brand management is an essential component of any successful business. For instance, presenting a consistent brand across all platforms will increase your revenues by up to 23%. If you are looking for the best way to implement visual brand management, you may want to look into some of the services offered by Mont Digital.
The best part about using a company like Mont Digital is that it offers you multiple visual brand management strategies, as opposed to a single service. The company uses multiple strategies such as logo design, visual branding, and SEO to achieve your business goals.
Limit the number of options
Putting a snazzy nameplate on your site may be a good idea, but the best way to keep visitors on your website is to keep them on the site. Keeping them on the site by providing them with useful content and a smooth user experience will ensure that they return for more and more. For this purpose, your best bet may be to simply limit the number of options on your site. Using a simple drop down menu with a few options per drop down can improve the odds of visitors sticking around. To make this more effective, consider using a simple, yet eye catching, color scheme that can be easily adjusted on the fly.
Testing
Getting your website design tested can provide valuable information about how your site functions. Usability testing can reveal problems early on and allow you to solve them without having to start over from scratch.
Using a design testing tool like Balsamiq will help you test your website design quickly. It offers a simple, easy-to-use interface and lets you work on your design in real time. You can modify your design, try different layouts, and even simulate white paper drawings.
For more in-depth testing, you can also use a remote usability testing service. This is the most cost-effective method, but may not be the most comprehensive. In this case, you will need a facilitator to help you collect data.