Social Media Marketing SMM: What It Is, How It Works, Pros and Cons

A brand can build authority and respect with its clientele through these one-to-one relationships. If you periodically take a look at what your customers are talking about on social media, you can have a better understanding of what they care about most. For instance, through social listening, you can find out what your customers’ greatest challenges and concerns are and then work to create more content around these topics. You can also use social listening to see what customers are saying about your brand specifically, and then use this information to make changes to improve customer satisfaction. Here are our agency’s top 15 reasons why marketing through social media is a must for small businesses. If you are ready to leverage the power of social media to develop an optimal social media marketing campaign, enroll in our Social Media Marketing Essentials course here.

Casey Corcoran is a skilled writer, designer, and communications professional. As a Social Media Account Executive, she implements creative strategies that allow clients to reach new audiences, build their brand identity, and elevate their digital presence. Her responsibilities include writing, editing, and proofreading copy with strong calls to action, creating social media visuals and infographics, and managing social media channels.

Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand.

Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what your ad goals may be. Madison has over five years of experience in the social media and public relations sector. As a Social Media Account Executive, she helps her clients to build brand awareness, generate engagement, and elevate their digital marketing to the next level.

The $5 drink was so popular with customers that during the single week it was available in April 2017, there were over 180,000 posts on social media that featured the drink. The drink also led to an increase in same-store sales for the second quarter by 3%, and same-store sales were up 4% in March 2017. Simply putting your website in your profile bio helps guide users to your site where they can learn more about your company or a specific product. By including the URL in your bio, you will avoid any confusion and keep things simple for your potential customers.

Social media also allows you to better understand what your customers’ online behaviors look like. For example, you might use the analytics platform on Facebook to see which types of content are most popular within your target market. You can also measure your conversions for posts and ads across channels to see which campaigns are working well and which need a little more work.

By engaging with your audience through valuable, compelling content and conversation, you can work to turn happy customers into brand advocates. No matter who you are trying to reach, you can find your audience on one of the many popular social media channels that consumers are using every day. Create a clear list of your audience demographic values – the more detailed it is, the better. This list can include their gender, age, location, interests, the brands they follow, hobbies, etc. Knowing these values will give you more idea on which social media channel you should use to reach them. Also, this will help you in creating content that will engage your audience thus increasing your chances for conversions.

This makes it easier to show the value of your work and secure buy-in from your boss. If you post too often, they might find your brand overcrowding their feed. As you start to implement your strategy and measure performance, you may find that some of your tactics don’t work as well as anticipated. This will help you track conversions from Facebook Ads, optimize ads, remarket to your page visitors, know which pages they have visited, and to see if someone has completed your desired action.

By interacting with leads and current customers on social media, you are able to see what your customers are interested in and what drives them. Your social media profiles provide yet another way to get more inbound traffic to your website. This makes marketing through social media an excellent strategy to complement your search engine optimization efforts. Each piece of content that you post to your social media profiles is another opportunity to bring new visitors to your site. Once the visitor gets to your site, you will have the opportunity to convert.

Despite many advertisers rolling back budgets, right now, it is cheaper for businesses to build their brand and engage with their customers through social media. If there was ever a time to start advertising on social media or increase spending, now is the time to do it. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Your social media marketing strategy is a major part of your overall marketing plan. In many cases, Facebook and YouTube will deliver the best return; in others, it might be Google or Linkedin.