Facebook Marketing: 2023 Strategy Guide

This indicates how there’s an overwhelming preference for mobile phones to access the platform. Contrary to popular belief, posting frequently doesn’t necessarily result in higher engagement. As the RivalIQ study points out, influencers and sports teams see the highest level of engagement across all verticals. There are also three ad types for increasing engagement — Post engagement, Event responses, and Page likes. Head to Facebook.com and click the menu icon (nine dots) in the top navigation bar.

Know the best time to post on Facebook so you stand a better chance of driving engagement. According to a RivalIQ study, brands see a median engagement rate of 0.064% across all industries. This is about the same as the median Instagram engagement of 0.067%.

Knowing how to create a Facebook strategy for your business will allow you to tap into all the potential the platform has to offer. The steps above outline the basics of how to do Facebook marketing. To maximize your effectiveness as a Facebook marketer you should look to gain a complete and thorough understanding of how the platform works. Another approach is to create a retargeting campaign using a list. With this method, you upload a list of targets (usually their email addresses) and Facebook will show them ads from your campaign.

For example, if you notice that your campaigns have a high number of impressions, but a low CTR, it is a sign that your ads are not engaging. These can be highly effective in growing your customer base after you identify the specific interests of your users. Lookalike audiences consist of people that have never interacted with your business. You can create these audiences based on your custom audiences or previous site visitors.

Boosting is the gateway ad those senior content marketers warned you about. Side effects of success include conversions, audience growth, and a newfound appreciation for digital advertising. If you’re an ecommerce business, use Commerce Manager to display your products in the new Facebook Shop tab.

Better yet, feature your customers’ photos for a unique perspective on your products and engage your audience, too. The day after creating your shiny new business Page isn’t the best time to try out Facebook ads. But, letting someone else arbitrarily tell you when you’re ready isn’t the answer, either. In 2022, Facebook Marketplace ads reach a potential 562.1 million people.

You can easily send texts, videos, pictures, links to your product pages, sale announcements, and more directly to your audience to keep them engaged with your business. If you’re ready to start marketing your business on Facebook and getting more value from your Facebook social media strategy, WebFX has you covered. No matter what industry your business is a part of, sharing news and articles about it with your followers can be a helpful addition to your Facebook social media strategy.

However, users can also message with other questions or concerns and get a customer success manager’s response in real-time. Scheduling and planning your calendar makes it easier for you to see where gaps are in your posts. This includes content like video, images, stories and livestreams. Schedule all your social posts and track their performance in one dashboard. Hello Fresh runs their #FreshFam Group for customers to share photos and feedback of the recipes they made. This is helpful for a welcome message, links to important pages or customer support contacts, or anything you’re promoting right now.

Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. Most marketing managers have at least a bachelor’s degree (often in marketing, advertising, or business management) and substantial successful experience in conducting online commerce. Education preparing them for this career includes classes in marketing, market research, consumer behavior, with an emphasis in online market behavior. Therefore, a company’s post is only likely to be visible on their fans’ news feeds for about three hours after they post it. Furthermore, depending upon the time of day they post, it is likely to be seen by entirely different portions of their fan base.

The Little Rock, Arkansas-based florist Tipton & Hurst has been in business for 137 years and has enjoyed steady popularity within the community. Leaders at the company attribute this to the continued investment in advertising through local media outlets. You can publish promoted Facebook posts directly from Sprout to extend the reach of your content, and report on paid campaign performance. Compared to pre-recorded videos, live videos see a much higher engagement rate. The specific number varies depending on account size, with the gap decreasing as fan size increases. However, for accounts with at least 50,000 fans, pre-recorded videos perform slightly better than live videos.

To see your competitors, go to the “Insights” section, scroll down, and you’ll see the “Pages to Watch” section. Have a look at the example of an automated flow for a travel agency created with the SendPulse chatbot builder. SendPulse’s chatbot builder allows you to create a chatbot for Facebook Messenger. It will help you deliver personalized messages to your clients, bulk messages, and auto-reply flows. The interface of the ad center is intuitive and pretty simple, so it won’t cause you any trouble.

First, you will need a Facebook business page, which can be easily created using a personal account. Facebook has comprehensive step-by-step guides if you need assistance creating or setting up your page. This video also provides an introduction for setting up your social media presence on Facebook, Instagram, Twitter, and more. An expert in all things digital marketing-related, Brian has been writing about SEO, social media, integrated campaigns and PPC for … Advertising in traditional media can be more expensive than advertising in digital, Hurst said.